Tuesday, April 7, 2020


Goods
April 7 2020

To be fulfilled
(adj; the past participle of the verb “to fulfill”):
the feeling of happiness; possessing the feeling of having reached one's potential


In the vast warehouse
where brightly packaged goods
are stacked in tottering towers,
and big cardboard boxes
facing blankly out
form brown canyon walls
it feels like Christmas morning.

The on-line store,
where smoothly whirring robots
patrol long concrete corridors,
and harried workers rush
keeping up with frantic orders.
The accumulation of goods
which are good to go.

But it's not a warehouse anymore.
It's now a fulfillment centre,
for customers sitting at home
hovering over screens, or scrolling tapped-out phones
who hope to change their lives;
find happiness, somehow,
or at least, for now, satisfaction.

Acquisition
novelty
abundance.
Not self-realization, exactly
but a kind of fulfillment.
To fulfill
(verb):
bring to completion
realize something desired.

Trouble is
the stuff of dreams
is often just that.
Much the same as “wherever you go, there you are”
a new bauble
will not change, transform, remake
or even make you better.

The fulfillment centre
isn't a building in Illinois, just outside Chicago,
some big box store
surrounded by ample parking.
Because possession
is an empty promise.
And Christmas
comes only once a year.



The first time it struck me that “fulfillment centre” was Amazon's term for their vast sprawling warehouses was seeing it in an article in the daily paper a few years ago. I really can't quibble. It is, after all, literally acceptable: there is no denying that “to fulfill” is to bring to completion. Still, I was instantly offended by this newest debasement of language, and actually fired off a witty – and, predictably, ignored – letter to the editor.

I encountered the expression again today, and only then realized that it would make a far better poem than self-righteous missive (although this may count as both!). Especially so since it plays with the nuance and connotation of language; and isn't that what poetry is all about? Anyway, any time I can savage materialism and mindless consumerism, I do. The accumulation of goods. For better or worse; for bad or good.

(It is just outside Chicago, btw: according to Google, Amazon's biggest fulfillment centre is more than a million square feet and near Joliet Illinois.)

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