Goods
April 7 2020
To
be fulfilled
(adj;
the past participle of the verb “to fulfill”):
the
feeling of happiness; possessing the feeling of having reached one's
potential
In
the vast warehouse
where
brightly packaged goods
are
stacked in tottering towers,
and
big cardboard boxes
facing
blankly out
form
brown canyon walls
it
feels like Christmas morning.
The
on-line store,
where
smoothly whirring robots
patrol
long concrete corridors,
and
harried workers rush
keeping
up with frantic orders.
The
accumulation of goods
which
are good to go.
But
it's not a warehouse anymore.
It's
now a fulfillment centre,
for customers sitting at home
hovering over screens, or
scrolling tapped-out phones
who hope
to change their lives;
find
happiness, somehow,
or
at least, for now, satisfaction.
Acquisition
novelty
abundance.
Not
self-realization, exactly
but
a kind of
fulfillment.
To fulfill
(verb):
bring
to completion
realize
something desired.
Trouble
is
the
stuff of dreams
is
often just that.
Much
the same as “wherever you go, there you are”
a
new bauble
will
not change, transform, remake
or
even make you better.
The
fulfillment centre
isn't
a building in Illinois, just outside Chicago,
some
big box store
surrounded
by ample parking.
Because
possession
is
an empty promise.
And
Christmas
comes
only once a year.
The
first time it struck me that “fulfillment centre” was Amazon's
term for their vast sprawling warehouses was seeing it in an article
in the daily paper a few years ago. I really can't quibble. It is,
after all, literally acceptable: there is no denying that “to
fulfill” is to bring to completion. Still, I was instantly offended
by this newest debasement of language, and actually fired off a witty
– and, predictably, ignored – letter to the editor.
I
encountered the expression again today, and only then realized that
it would make a far better poem than self-righteous missive (although
this may count as both!). Especially so since it plays with the
nuance and connotation of language; and isn't that what poetry is all
about? Anyway, any time I can savage materialism and mindless
consumerism, I do. The accumulation of goods.
For better or worse; for bad or good.
(It
is just outside
Chicago, btw: according to Google, Amazon's biggest fulfillment
centre is more than a million square feet and near Joliet Illinois.)
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