"All Happy Families Are Alike . . . "
May 8 2022
The happy family
in the magazine ad
from 1950-something
is how those who were never there
imagine it was.
And for those who were,
memory can't be trusted.
They are in a big Chevrolet
on a brand new Interstate,
executive dad
in suit and tie
nifty hat,
homemaker mom
in white gloves
and cotton dress.
The boy is blonde
hair slicked back.
The little girl, also fair
is in her Sunday best,
smiling
at something corny her father said
I can only assume.
The car
gets 5 miles per gallon,
is unsafe at any speed.
But gas is cheap
and plentiful.
The lush green fields
on either side
are doused in DDT,
the ripening corn
ready to be harvested.
Dad's affair
with his secretary
is still under wraps.
While mom's fondness for Valium
is hardly a family secret,
since most of her bridge club
are also enjoying
the miracle drug.
And while Vice President Nixon
was down in Washington
plotting for the top job,
America bestrode the world,
and the future could only get
bigger, brighter, better.
There were no black faces
in the pages of Life,
and everyone had a job.
Because the America it mirrored
was white
Christian
classless.
There was the Bomb, of course,
but it protected us.
And shelters were big sellers
so why so much fuss?
All the talk
was of the new Ford Edsel,
about to make
its splashy debut.
But this was a Chevy family,
who, thank you very much,
were happy
to stick with what they knew.
My thanks to Leo Tolstoy for the title. If you're unfamiliar with the quote, the rest of the sentence goes: ...but each unhappy family is unhappy in its own way.
This picture (see above), which accompanied an article in the online New Yorker, kept catching my eye. A poem, it seems, was inevitable! Although the illustration, as irresistible as it is, looks to me more 40s, or even 30s, than the decade in question. Still, it perfectly captures the zeitgeist of that decade. Or, at least, our contemporary view of it.
Although the poem gets at the realities behind the nostalgia-tinged images, it probably was a simpler time: politics was less toxic and polarized, discourse more civil; we were naive about our place in the environment; and the future seemed a brighter place. It represented the apotheosis of the nuclear family. Then again, no other kind of family was even contemplated, let alone tolerated.
But, of course, the 50s weren't nearly as simple as we remember them. That's the toxic nature of nostalgia. Especially when notions of a golden past are weaponized by ambitious and unscrupulous populists. Make America Great Again is a nice slogan, but is wilfully ignorant of history, not to mention the undertone of racism and intolerance it subtly signals.
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