20 Kinds of Pasta Sauce
Dec 7 2023
The background music
is a bouncy tune
I'm not supposed to notice.
In the doldrums
of a Tuesday afternoon
in the Food Bazaar
or Big Bob's Grocery Emporium,
the up-tempo number
is designed to raise the mood,
make the brightly lit space
as big as an airplane hangar
seem crowded with shoppers
bustling up and down the aisles.
The choice is daunting.
The abundance
seems barely possible
. . . and may not be for long.
But still, we take it for granted,
as if it just happens
and always will.
20 kinds of pasta sauce
and canyon walls of cans,
invitingly placed
face out.
Packages of cereal
full of empty calories
loom over my head,
a loud parade
of cartoon characters
competing for attention.
The most tempting
shelved to meet a child's eye;
prime real state
which is also for sale.
Buy, everything urges,
even if we're not aware
of the subtle prompts.
I manage to get away
with 2 kinds of ketchup,
a dented can of soup
reduced to half price,
and the advertised special
I doubt I'll even like.
Cellophane-wrapped tomatoes
and a head of iceberg lettuce,
carefully selected
from the ”farm-fresh” vegetables
so brightly displayed;
a colourful cornucopia
overflowing
the downward sloping shelves.
Forgetting where I parked
I wander through the lot
like a lost soul.
The jaunty tune
I never heard
is still repeating in my head;
an ear-worm
that has burrowed nicely in
and seems determined to stay.
I never buy iceberg lettuce or cellophane-wrapped tomatoes, give the cereal aisle a pass, and make my own sauce. (Ketchup and canned soup also don’t go into my cart.) But then, I’m not your typical shopper!
I suspect the modern grocery store — which hasn't been around for long, even though we’ve known nothing else — is unsustainable. The transport and industrial farming, let alone the factory processing, are all fossil-fuel intensive. Climate change may badly affect agriculture. Consumerism as a way of life is equally unsustainable. Not to mention meaningless and unsatisfying!
Choice can be paralyzing. And it means that many more chances to make the wrong one. Which ends up making us less happy, not more: the second thoughts become a loss, not a gain; and we are in general far more sensitive to loss.
And while abundance is nice, much of it is hardly necessary. After all, how many kinds of potato chips does one really need?
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